These are the results I got after sending out a re-engagement campaign that would take old subscribers I hadn’t sent emails to in a long time to and ask them to sign up for my new list. One thing that I found very important in this campaign was my reminder of subscribers when they initially signed up. I also gave subscribers the option of not responding to the email which would remove them from the list altogether or taking action and re-subscribing through a double-opt in process. I feel that if you’re looking to not be distinguished as spammer a double opt-in process is vital.
Here are my results:
* Sent out: to 74 recipients on May 10, 2007
* 30 opened – 22 unique opens (total of 38.6% open rate)
* Of those that opened it 68% (15) clicked through and re-subscribed to the new list.
* No one unsubscribed.
* 1 or 1.75% spam complaints
* 22.97% bounced (17)
* So a total of 77.03% (57) were actually delivered.
Yes my list is small but I’m a firm believer that to be successful with abundance you must first learn how to be successful with a few.
Saturday, September 15, 2007
Results from Reviving an Old Email List
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2 comments:
Thanks for posting the results! Not many entrepreneurs would actually take the time to re-invite their list (we're usually in too much of a hurry!), but it's better than blasting out to a big old list and then getting blacklisted by the ISPs. We've seen it happen. Old email addresses get turned into spam traps, and ISPs just sit and wait for someone to send an email to them. Anyways, very helpful blog post. Hope you keep posting as you get your site live!
No problem Ben. It was a scary proposition considering these people hadn't heard from me in years. It is very easy to become labled a spammer even if you are using "white-hat" email marketing techniques. But I decided to take a chance and fortunately my audience was somewhat receptive and not quick to report me as a spammer. The key was letting them know who I was, when they last gave me permission to contact them and a easy way to opt-out. Anyway thanks for the comments and I will keep posting.
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